Velour Studio

New York City  ·  Est. 2011

Hair thattells your story

A boutique atelier in Midtown Manhattan — expert color, precision cuts, and unhurried craft in a space designed entirely around you.

Reserve a Chair View Our Work →
14+
Years in NYC
3.2k
Happy Clients
★ 4.9
Avg. Rating
What We Offer

Signature Services

Full Menu →
01
Balayage & Color
Hand-painted highlights customized to your skin tone and lifestyle.
From $180
02
Precision Cuts
Architecture designed around your face shape, texture, and routine.
From $85
03
Keratin & Smoothing
Professional-grade smoothing. Brilliant shine, results lasting 3–5 months.
From $250
04
Bridal & Events
Trials, on-site services, and full bridal party coordination.
From $160
05
Color Correction
Complex fixes handled with expertise and minimal damage.
Consultation
06
Scalp Rituals
Targeted Olaplex & Davines protocols for scalp health and growth.
From $65
Inside Velour
Our Philosophy

A studio that gives
you its full attention

Founded in 2011 by master colorist Elena Hartmann, Velour was built on one conviction — every client deserves their stylist's complete focus. No rushing. No double-booking. Just craft, conversation, and results that last.

1-on-1 styling — we never double-book a chair
Olaplex & Davines certified — every stylist, every service
Complimentary 15-min consultation before all color services
Cruelty-free, sustainably sourced products only
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Behind the Chair

Meet the Stylists

Elena Hartmann
Founder & Master Colorist
Elena Hartmann
14 years behind the chair. Trained in Paris and Milan. She started Velour to prove boutique quality could thrive in a fast city.
Maya Torres
Senior Stylist & Color Specialist
Maya Torres
A balayage obsessive. Featured in Vogue and NY Magazine. Known for effortlessly lived-in color that lasts.
James Park
Precision Cut Specialist
James Park
Sassoon Academy London graduate. James treats every haircut like architecture — structure, silhouette, and movement.
Client Stories

What they're saying

"

Elena fixed a color correction two other salons botched. I walked in with green-tinted hair and left with the most beautiful honey blonde. I cried. Worth every single penny.

Sophia R.
★ ★ ★ ★ ★
Sophia R.
Upper West Side, NYC
"

James gave me the best haircut of my life. Nothing compares to how well he listened and approached my texture. I will never go anywhere else. Fully converted.

David K.
★ ★ ★ ★ ★
David K.
Brooklyn, NYC
"

Maya did my hair for my wedding. She remembered every note from my trial and nailed it on the day. Three hours in the chair and every minute was worth it.

Chloe M.
★ ★ ★ ★ ★
Chloe M.
Manhattan, NYC
Reserve Your Chair

Ready for great hair?

Book online and we'll confirm within 2 hours. Same-week appointments often available. Complimentary consultation on all first visits.

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Location
245 West 54th Street, New York, NY 10019
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Hours
Tue–Sat: 9am–7pm  ·  Sun: 10am–5pm
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Phone
(212) 555-0184